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KIA CELEBRATES THE SPIRIT OF THE AMERICAN ROAD TRIP AT 2015 SEMA SHOW
Highly customized, hand-built concepts showcase unique
and inspiring regions throughout the United States
Four all-new Kia concept vehicles debut
Trail’ster electric hybrid AWD concept makes first appearance at SEMA
Fun and functional Ballast Point Sedona returns to serve showgoers
PR Newswire, LAS VEGAS, November 3, 2015
Kia Motors America (KMA) today unveiled four all-new customized vehicles at the opening day of the 2015 Specialty Equipment Market Association (SEMA) Show, showcasing America’s cultural diversity and our shared love of the automobile. Including a first-time SEMA appearance by the Trail’ster electric hybrid AWD concept that was first unveiled at last year’s Chicago Auto Show and a return by popular demand of the Ballast Point Sedona, Kia’s 2015 SEMA display commemorates a uniquely American form of wanderlust: A road trip to the farthest corners of the country and everywhere in between.
“Over the course of our 21 years in the U.S. market, we’ve watched with pride as our vehicles have helped people travel and explore and enjoy all that this country has to offer,” said Tim Chaney, vice president, marketing communications, KMA. “This year’s SEMA show gives us the opportunity to embrace that spirit of adventure found on the open road as we highlight the diversity of America and the many ways that people personalize their vehicles in pursuit of their passions and the expression of individuality.”
A total of six custom vehicles are showcased in Kia’s booth at SEMA to help tell the story of an all-American road trip inspired by unique traits of different regional landscapes throughout the nation.
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